Cultural Imperialism

Cultural Imperialism in McDonalds:McDonalds has more than 33,000 stores around the world and about 45% of them are located in the USA 25% in Europe and the other 30% around the globe. In the year 2012, according the McDonalds total revenue percentage from the U.S was 32%, 39% from Europe and the rest from the globe. These statistics seem to be rather surprising because more revenue is generated internationally than in the USA. There are two main reasons for this phenomenon. Firstly, the American dollar is unstable therefore the revenue generated in the U.S is not as steady as in Europe. Secondly, the cultural imperialism seems to have been veary affective in Europe, except for some slight ineffectiveness in France (French Capital says "Non", Joseph Bamat).In Paris, in December 2013 there was a vote to not allow a McDonalds restaurant to be built on the Rue Montorgueil. . The reason that the McDonalds was not granted lease of some area on this street, because this was a traditional french street with it french charm.  The McDonalds image and its very modern look would not suit its surroundings. This issue was very similar to imperialism in the "Scramble for Africa". When the Europeans captured a lot of different areas of land in Africa they built a lot of military bases there in the middle of the pristine nature.The Big Mac index shows how many countries McDonalds is located in and it prices in those countries in order to gain the most profit. This is similar to exploiting resources, instead McDonalds is trying to gain as much profit as possible form as many countries as possible.
In the U.S the revenue made for one burger is 4.2$ and in the Euro Zone it is 4.43$ this makes a slight difference in how much revenue is generated per year.Ronald McDonald is also a very imperialistic icon for McDonalds.
(Elephant Journal, No Author)
However when he is in other countries he greet people differently. For example in the USA he stands really tall and mighty.
This in the US in New York and it was created by Banksy. (Banksy Grafiti, No Author). The differences in these two statues suggest that McDonalds is trying to target the American culture in America and the Thai culture in Thailand. Through this strategy they seem as if they are more friendly, however McDonalds only main concern is profit.